The Case For Payer-Led Social Care—And Three Barriers Standing In The Way Of Adoption
In early 2026, three independent organizations—a federal agency, a national insurer and a regional integrated health system—published convergent findings

Valerie Cerra, Chief of Staff at GroundGame.Health, is a healthcare industry veteran leading with a new lens in solving barriers to care.
In early 2026, three independent organizations—a federal agency, a national insurer and a regional integrated health system—published convergent findings showing that payer-led social care interventions can meaningfully reduce medical costs.
Studies on the Centers for Medicare & Medicaid Services' (CMS) Accountable Health Communities, Elevance Health's Community Connected Care and Highmark's Social Care Network each used different populations, different designs and different markets. Still, they reached similar conclusions. (Full disclosure: Elevance is a customer of my company.)

